The international achievement of four students in London showcases the potential for South Africa to become a global leader in the fields of design and advertising.
Durban, South Africa (22 August 2024) – In a remarkable feat that showcases the exceptional talent emerging from IIE-Vega, four Durban students have been awarded a prestigious D&AD Wooden Pencil at the renowned awards ceremony held in London, United Kingdom.
Chantel Adendorf, Nicole Smith, Kiaryn Maistry, and Paige Harwood were honoured for their groundbreaking campaign, “Nandos: Express Your Peri-Peri.”
Their winning campaign secured a place among the top emerging talent worldwide at the D&AD New Blood Awards, one of the world’s largest student competitions. This achievement underscores the high calibre of education and creative potential fostered by the college.
The awards are open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide, allowing them to land a job in the creative industry by getting a head start while they’re still at university or gain the exposure they need to kick start their creative career.
Chantel Adendorf, who also won the Best Portfolio Award in the Graphic Design category, attended the event and proudly accepted the award on behalf of her team.
Reflecting on this outstanding achievement, Adendorf said:
“I am incredibly proud of our group. Our work is up there with that of students from top design and advertising schools in the UK and USA.”
Such an achievement speaks volumes about South Africa’s talent and creativity. It demonstrates that even in a country faced with numerous challenges, South African youth are capable of producing world-class work and competing on a global stage.
The success of these four students highlights the potential for South Africa to become a leading hub for creative industries and we couldn’t be prouder of their accomplishment.
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