Bouwer Bosch and Themba Robin are back with more hilarity, this time for a series of adverts with Payflex, and it took more than “phree” takes to get it right.

South Africa (03 October 2024) – Friends and comedy duo Bouwer Bosch and Themba Robin just keep bringing the funny! They have teamed up with Payflex to promote the new ‘Pay in 3’ campaign, but Bouwer really struggled to get his pronunciations right. The hilarious duo took their friendship to a new level, and it left us giggling!

To promote the launch of Pay in 3, Payflex worked with South Africa’s much-loved comedy duo to explain how Payflex Pay in 3 works.

Payflex is South Africa’s largest independent Buy Now Pay Later provider; it enables shoppers to get what they want now and pay later, interest and fee-free. With Pay Now, Pay in 4, and the newly launched Pay in 3, they have become SA’s most flexible payment provider.

To get the message out there, Payflex has shared a creative advert series that has South Africa laughing. From the first take to the last, Bouwer gave them all grey hairs. However, the outcome is beautiful!

Take one; Bouwer tries to explain that Pay in 3 allows online shoppers to split their purchase payments into three interest-free payments. Let’s just say the take really tests Themba’s patience.

Realising the struggles Bouwer was facing, Themba got creative for take two, drawing up a few ‘sub-titles’ to help advert viewers get the message.

And finally, we have a winner! Sort of…

The concept of Buy Now, Pay Later is still relatively new to the South African market. Payflex shares that it differs from traditional payment options such as credit cards and lay-bys as it has shorter repayment periods without the hefty interest rates and fees like conventional credit models; in fact, there are no interest fees at all!

How does Pay in 3 work?

First, you’ll need a Payflex account. The good news is that it only takes 2 minutes to set up. Registering for Payflex only requires a South African ID number and a valid bank account.

You can then shop online at stores such as Takealot or Superbalist and make your payment in three interest-free instalments.

It’s a no-brainer. Instead of paying for an item in full and upfront, you can split your payments and have extra cash available for life’s other pleasures.

You can sign up for your Payflex account here.

Sources: Payflex

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Or watch an episode of Good Things TV below, a show created to offer South Africans balance in a world with what feels like constant bad news. We’re here to remind you that there are still so many good things happening in South Africa & we’ll leave you feeling a little more proudly South African.

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Car maintenance plan, a service plan, and a car warranty. What are the differences, and which elements often get confused?

Johannesburg, South Africa (27 August 2021) – To put it simply, a car warranty, a car service plan, and a maintenance plan are different types of cover for various vehicle functions and parts that make the car operate.

• Manufacturer/Extended Warranty Plans: Designed to cover unexpected failure or breakage of car parts as well as electrical components and can be provided by the manufacturer or a third party.
• Service/Maintenance Plans: generally Covers elements guaranteed to become worn through normal wear and tear and vehicle use, along with a more comprehensive covered parts list on a maintenance plan.

All new cars come with a manufacturer warranty, which is a promise from the manufacturer that the car is of good quality and the parts won’t fail. However, as the car gets older, parts get weaker or worn down and present a higher risk of breakage, so manufacturers limit the time or kilometres that their warranty is valid. Different manufacturers will have different warranty limits, so this is where you’ll see, for example, a 5 year/150,000km warranty limit on mechanical parts or specific warranty limits on the paint, body, or battery.

Once these limits are exceeded, the components are no longer covered. At this point, the driver may choose to extend their motor warranty through the manufacturer or through a third-party extended motor warranty provider, like dotsure.co.za. 

A service plan is a separate policy to the manufacturer’s warranty or an extended warranty. A service plan pays the full cost of a scheduled motor service which maintains elements that are guaranteed to wear down during normal use. It generally includes things like spark plugs, tyre rotations, filters, and fluid changes. Like a warranty plan, manufacturers limit their service plans to a length of time or kilometres driven.

A maintenance plan covers everything a service plan covers but is more comprehensive in nature. It also covers parts not covered by a service plan, for example brake pads or wiper blades.

1. How do these tie in with car insurance? Do they overlap? What does car insurance cover beyond what the above three cover?

A warranty or service/maintenance plan complements car insurance and can’t be used as a replacement for car insurance. 

You can think of it as cover for internal vs. external risks – while a warranty or service/maintenance plan covers the car’s internal mechanics, car insurance will cover external risks like accidental damage, theft, fire and/or third party.

To ensure your car is fully covered, you want to have both comprehensive car insurance and a maintenance or warranty plan that keeps your car in top condition. Through a combination of these cover types, your car (and bank balance) will remain protected.

For an obligation free quote visit today. 

Dotsure Limited (Registration number 2006/000723/06) is a licensed non-life insurer and authorised financial services provider (FSP39925).

Sources: Advertorial | dotsure.co.za

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Click the link below to listen to the Good Things Guy Podcast with Brent Lindeque – South Africa’s very own Good Things Guy. He’s on a mission to change what the world pays attention to, and he truly believes that there’s good news all around us. In the Good Things Guy podcast, you’ll meet these everyday heroes & hear their incredible stories:

Or watch an episode of Good Things TV below, a show created to offer South Africans balance in a world with what feels like constant bad news. We’re here to remind you that there are still so many good things happening in South Africa & we’ll leave you feeling a little more proudly South African. 

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Apple on Sunday posted a new ad celebrating Mother’s Day.

The 30-second spot, which is a continuation of the “Shot on iPhone” campaign, shows motherhood as seen through the iPhone lens of its users.

Set to the song “Because You Are Who You Are” by K.S. Rhodes, the ad is comprised of iPhone photos from Apple users, all showing different parts of motherhood.

The ad is a departure from some of Apple’s recent celebrity/humor filled work and hearkens back to some of the more emotionally-driven work Apple is known for employing.

https://youtu.be/NFFLEN90aeI

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Joe Public United’s latest campaign for McCain pays homage to the one person in all our lives that means everything – mom. We all love our dear moms and although we are grateful for all that they do, we don’t always get the chance to show our full appreciation.

Client McCain in partnership with Joe Public United for their recently launched brand campaign, showcases how McCain helped three truly authentic South Africans set up a surprise dinner for their moms. Hidden cameras captured this very special evening, with each surprise dinner culminating in a personalised printed thank you message on mom’s plate at the end of her meal, for the whole of South Africa to see.

“This idea connects emotionally and drives authentic stories, family time and joyful moments that are at the heart of the McCain brand,” said Roanna Williams, Creative Director Joe Public United. “Using our integrated offering to grow an idea is how we continue to strive toward bringing the very best 360° solution to our clients.”

A beautifully integrated effort from the agencies, this campaign incorporated talents from Joe Public (ATL), Shift Joe Public (Brand Design) and Connect Joe Public (Digital) along with Sabio Communications (PR) allowing the idea to reach its full creative potential.

Shift Joe Public, created a typographical guide as well as a unique look and feel for the overall campaign from colour to illustration style. Digital specialist, Connect Joe Public, gave the beautiful TV ads a life online, through a complementary digital campaign that allowed people the opportunity to pay homage to their moms by creating a memento like no other. Customers can purchase their very own individually crafted plates or sets of plates through a responsive e-commerce site http://www.mccainjoys.co.za.

The team created the space for a unique personalised memory, which can be shared through social media with the following hashtags #JoysOfMcCain & #MakeAPlate. In line with the strategic communications the digital component will see conversations structured around the plate, customers’ stories and finally their shared meal. All helping to seamlessly bridge the gap between offline and online through e-mailers, digital and social media advertising, branded social media pages and finally an SMS competition.

“Taking an idea across mediums and adding value to it, is always at the heart of what we do at Connect Joe Public. The McCain’s TV ads are so real, it was easy to expand them into an online space. It’s all about finding ways to bring more life to the idea that it’s little things that mean everything,” said Dylan McLean, Creative Director, Connect Joe Public. “We want to build true brand co-creators and create brand connection and loyalty that will last for McCain.”

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American Eagle just launched a body-positive Aerie Man underwear campaign, casting the brand’s first-ever male models.

The latest move, using hashtag #AerieMan, builds on the #AerieReal campaign begun in 2014, when Aerie started using only unretouched photos.

SELF describes the men in the campaign as: Doug is a self-proclaimed health nut who loves spending time in his underwear. Devon is focused on letting go and having a good time. Matt is a model who thinks confidence goes a lot farther than good looks. And Kelvin is a style blogger who wants to unapologetically convey who he is to the world.

The Aerie Real campaign sent sales rocketing 20 percent last year.

“The core of what’s happening here in Aerie is really this marketing campaign that’s really starting to take hold,” Aerie head Jen Foyle told BuzzFeed. “The #AerieReal campaign is so authentic and it’s really resonating with this young woman today.”

Aerie “simply listened to what our customer was telling us—they wanted to see ‘models’ they could relate to and understand,” Foyle told BuzzFeed News. “Our customers want honesty and they want to be heard—social media has allowed us to engage with our girls in a whole new way… We don’t believe in flaws and believe real beauty should be shown in a natural unaltered way.”

It’s been a tough year for clothing chains, and Aerie rivals Gap, J. Crew and Urban Outfitters have all suffered. Stepping into a nascent body-positive market for men is a strong move for Aerie.

“I’m glad brands and companies are starting to see the need for male body diversity in fashion,” Kelvin Davis, one of four men in the campaign said in BuzzFeed. “I think it’s long overdue, and what better way than to celebrate men in diverse sizes?”

Davis runs the blog Notoriously Dapper and believes the lack of larger male models is an industry failure. One bright spot: IMG Models did just sign plus-size male model, Zach Miko.

“So many people have spoken up about the issue and it’s finally starting to make brands question their advertising,” he said.

Given the campaign’s release so close to April Fool’s Day may give one pause—Huffington Post’s article is titled: “Spoof Or Not, The ‘Aerie Men’ Campaign Is Pretty Great.” But the new collection is already available online priced between $12.50 and $15.95.

Aerie’s engagement on social media is highest on Twitter and Instagram and growing on Snapchat. Chances are all those fans will easily engage with Kelvin, Doug, Devon and Matt.

One notable drawback in the campaign: All the bodies on the website are chiseled models and Matt who’s recognizable from an identifiable tattoo. Kelvin, Doug and Devon didn’t make the cut.

“Unfortunately, while attempting to shatter stereotypes, double standards, and promote ‘real men’ over models, this one slip-up backfired, and these efforts become overshadowed,” notes Yahoo. “Aerie is instead perpetuating these practices it spiritedly attempted to dispel.”

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If she’s crying, she’s buying…

The trend toward female empowerment ads—or so-called “femvertising”—has been largely celebrated both within and outside the ad industry, with brands like Dove and Always earning plaudits and prizes for their celebration of women. But there have been a few downsides as well.

First, many of the campaigns—particularly Dove’s—have been subject to the criticism that they prey on the insecurities of women just to sell more stuff. And second, there’s been an undeniable bandwagon aspect to the genre, with some brands cynically embracing pro-woman themes with messaging that feels more calculated than heartfelt.

Toronto agency John St. brilliantly takes down the more suspect side of femvertising with the pitch-perfect parody below, in which it pretends to open a new agency called Jane St. to exploit the hell out of women regardless of whether it makes any sense whatsoever to their clients.

There are so many great details here, from the “If She’s Crying, She’s Buying” poster on the wall to the proprietary “Core Lady Insecurity To Target”—or “C-LITT”—model of advertising to women, which exposes “the most sensitive area for a message of empowerment.”

The website is pretty fun, too, with some fake ads and testimonials—including a quote from one “Mark Burnberg” of Hank’s Cabinet Hardware, who enthuses: “I didn’t think female empowerment was right for our brand. Jane St. proved me wrong.”

John St. has done plenty of parody videos in which it pretends to open new practices, from Catvertising to last year’s Reactvertising. But this one—like the others, made for Strategy magazine’s Agency of the Year event—is its most cutting yet.

Time to polish off that Glass Lion.

For more info: Website

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