Plettenberg Bay was nominated as the World’s Leading Beach Destination per the World Travel Awards! A victory beyond tourism, Keep Plett Clean shares the community effort that went into getting this accolade for their home.

Plettenberg Bay, South Africa (21 October 2024) — South Africa’s own Plettenberg Beach scooped a nomination as the World’s Leading Beach Destination for 2024 per the 31st edition of the World Travel Awards in a big feat for South Africa (Plett was the only South African location nominated for this category).

While at a surface glance, this might seem like a victory in the realm of tourism, it’s actually far more so a community victory, as Keep Plett Clean shares.

Keep Plett Clean is a community organisation whose name accurately sums up their deal. Founded by Alison Bryant, Keep Plett Clean was founded on a simple principle:

“Clean, well-maintained environments enrich not only the lives of residents but also leave a lasting impression on visitors from around the world,” Alison says.

For over a decade, Keep Plett Clean has rallied volunteers to ensure that their town and its beaches are as pristine as possible.

To put that into perspective, that’s over 12 years of showing up to tuck into clean-ups and spearheading maintenance missions, no matter the weather, circumstances or whether one particularly feels like it or not.

The kind of commitment that promises a well-kept town and natural pleasures relies entirely on consistency and collective action. And to have been able to achieve that to the point of global recognition is something the whole country should applaud as an example of what we can do when we take matters that affect all of us into our own hands!

As Alison shares:

“This nomination is more than just an accolade for our beaches; it’s a reflection of the collective effort it takes to keep Plettenberg Bay beautiful working together with Bitou’s Municipality. Our volunteers’ dedication to picking up litter, emptying bins, scrubbing away graffiti, and ensuring that waste is properly managed has helped create an environment where visitors can enjoy the full beauty of Plett’s beaches and natural surroundings. The feedback we receive from hotels, guesthouses, Airbnb hosts, and tourists speaks volumes—our town’s cleanliness is noticed, appreciated, and make a real difference in their experience.”

For Alison and the team she works with, it’s far more than a matter of aesthetic value, but memories and experiences.

“This nomination is a victory for everyone involved—from our dedicated volunteers to the residents and visitors who contribute to keeping our town clean. It’s a celebration of community spirit and reminder that environmental stewardship is key to Plett’s ongoing success as a world-class destination.”

You can keep up with Keep Plett Clean, here. 

Sources: Email Submission; Keep Plett Clean 

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