In what might be our favourite viral video of the year, a little boy’s happiness has brought the world to tears of joy. And, the Santa Shoebox joy video has garnered millions of views, which means more people now know about the Project!
South Africa (21 November 2023) — In what might be our favourite viral videos of the year, a little boy’s happiness erupts after he receives a most special gift whilst at school in the Western Cape. The Santa Shoebox joy was so infectious, the video garnered over 5 million views!
In a world where so much of what goes viral is without substance, the video is as refreshing as it is moving. It’s also perspective shifting in a way that doesn’t simply showcase what the magic of giving looks like, but what it feels like from the eyes of those who might never have enjoyed a gift of any kind before.
For those who don’t know, the Santa Shoebox Project is one very close to Good Things Guy’s heart. Round-the-clock, Santa’s volunteers at the Project rally as many people as possible to pledge shoeboxes filled with essentials and surprises so underprivileged children, like the star of the video, get to know what receiving a special gift feels like.
Watch: Santa Shoebox Joy Goes Viral
@santa.shoebox Western Cape celebrations 🎁✨️🎁✨️ #SantaShoebox #Celebration #WesternCape #makingadifference #boy ♬ original sound – Santa Shoebox Projects
Even more wonderful than the raw joy evident in the video are the comments of people from every corner of the world asking how to be part of the Project.
Thanks to its viral acclaim, more people know about the Santa Shoebox movement and more can spread the word. And if you want to be part of spreading the shoebox joy from wherever you are, here’s how to do it:
The Virtual Santa Shoeboxes
Thanks to the Virtual Santa Shoeboxes initiative, more underprivileged children in hard-to-reach regions can enjoy the most festive shoebox around.
The shoebox receiver will enjoy:
- Toothbrush & toothpaste
- Soap & facecloth
- School supplies
- A toy
- Sweets
- A PEP voucher or an outfit of clothing
You can contribute to one or more by either making a donation to the Virtual Shoebox campaign or purchasing one. The volunteers will then pack your goods and before you know it, you’ll be the reason behind a huge smile.
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