A hilarious new video campaign by Retroviral and Panther Punch features local “athletes” in Parys, South Africa, humorously mimicking the upcoming Paris 2024 Olympic Games.
Parys, South Africa (26 July 2024) – In a delightful twist ahead of the Olympic Games in Paris, South African creative agencies Retroviral and Panther Punch have dropped a side-splitting new video showcasing “athletes” competing in Parys.
This campaign, aptly named “Parys 2024,” is a hilarious homage to the upcoming international sporting event, with a distinctly local flavour that’s sure to resonate with South African audiences.
Good Things Guy has often highlighted the innovative and humorous projects from Retroviral and Panther Punch, and their latest effort is no exception. Known for their viral campaigns, these creative powerhouses have once again struck gold with a video that’s already capturing hearts and laughs across the nation.
For those unfamiliar, Parys is a charming town nestled in the Free State of South Africa. Its name, which sounds like the famous French capital, Paris, sets the perfect stage for a comedic juxtaposition. The video cleverly plays on this similarity, featuring local fan favourites in a series of laugh-out-loud scenarios – from intense swingball matches to the unique sport of ‘braai-nastics.’
Glen Biderman-Pam, co-creator of the campaign, explains, “The average person underestimates the elite nature of an athlete.” He adds, “The quadrennial event provides a glimpse into the exceptionalism of the individuals representing our country, and DStv Stream provides us the opportunity to live vicariously through these athletes who sacrifice everything to don the Green and Gold.”
The humour in the content piece brilliantly highlights the obsessive nature of South African sports fans, contrasting the intense performances of athletes with the fervent fandom of viewers.
Biderman-Pam encourages everyone to rally behind Team SA, saying, “Let’s back Team SA for the next two months and stream good vibes all the way from Parys (and our mini Eiffel Tower) to Paris.”
Watch the video below:
If you cannot see the video, find the link here.
The excitement for the Olympic Games Paris 2024 is palpable, with the Opening Ceremony scheduled to commence at 19:30 on Friday, 26 July. This year’s ceremony promises to be a spectacular event, transforming the French capital into a grand stadium and theatre as athletes parade along the Seine, passing iconic Parisian landmarks.
At Good Things Guy, we’re not just about celebrating the humorous takes on international events. Even though this video was created for DStv, we’re thrilled to announce that you can catch all the Olympic and Paralympic action for free (in article format) right here on our platform. Our very own correspondent in Paris will be documenting all the South African stories, bringing you closer to the action and the triumphs of our athletes.
So, let’s cheer on our athletes, enjoy the laughs, and celebrate the incredible journey from Parys to Paris together!
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I can’t find the advert for Parys 2024 😞