The City of Cape Town’s short film ‘Choose Cape Town’ has scooped a silver award from the International Tourism Film Festival Africa thanks to the way it captured one of the world’s most-loved cities:
Cape Town, South Africa (20 June 2024) — Last week, the City of Cape Town’s ‘Choose Cape Town’ short film scooped a prestigious win at the International Tourism Film Festival Africa!
Focusing on different parts of the city’s essence guided by six themes (visit, live, work, study, play and invest), the short film understood the assignment when it came to capturing one of the world’s most-loved cities in a way that speaks to its different rhythms of appeal; inspiring people to not only visit, but keep Cape Town close to their hearts long after they’ve returned home.
Different countries around the world took different approaches to making their own campaigns. Brazil’s focus emphasised “play and study” while in Germany the focus was on “visit and work”. But when it came to little Cape Town (which is obviously not a country), the offerings are surprisingly endless (to those who aren’t familiar with the Mother City) across a spectrum of interests.
So, it only made sense for the creatives behind the campaign project to try to capture as much as possible for all kinds of adventurers, which the team did by extending the campaign beyond the short film and into shorter edits.
“We are deeply honoured to have been recognised for this film. Our goal was to capture the essence of Cape Town’s variety and inspire travellers worldwide to choose our city. I must thank our Place-Marketing team and Soapbox Films for their incredible work,” said Mayco Member for Economic Growth and Tourism, Alderman James Vos.
Alderman Vos who accepted the silver award added that the campaign has been a priority, given the economic growth it has the power to stimulate.
Another award for Cape Town to add to its tally, and another win for South Africa to be proud of!
Sources: City of Cape Town
Don’t ever miss the Good Things. Download the Good Things Guy App now on Apple or Google.
Do you have something to add to this story? Please share it in the comments or follow GoodThingsGuy on Facebook & Twitter to keep up to date with good news as it happens, or share your good news with us by clicking here or click the link below to listen to the Good Things Guy Podcast with Brent Lindeque – South Africa’s very own Good Things Guy. He’s on a mission to change what the world pays attention to, and he truly believes there’s good news around us. In the Good Things Guy podcast, you’ll meet these everyday heroes & hear their incredible stories:
Or watch an episode of Good Things TV below, a show created to offer South Africans balance in a world with what feels like constant bad news. We’re here to remind you that there are still so many good things happening in South Africa & we’ll leave you feeling a little more proudly South African.
by 